Selasa, 13 April 2010

How to Explain SEO to Clients

Among all the complexity, research, knowledge and creativity encompassed in the envisioning, development and application of a search engine optimization or SEO strategy, it is, in reality, a very simple and basic principle.


1. Keep it simple when selling or explaining search engine optimization to a potential client: In fact, the more simple you keep it for your clients, the more knowledgeable you appear, as complete mastery of a topic allows you to simplify it, identifying and transmitting only the vital elements within it that will make the sell, leaving you with the technical aspects.

2. Use the thirty second rule: A good rule to apply when explaining search engine optimization to a person who has no knowledge whatsoever about it is to employ the thirty seconds rule. This is, any explanation you give should take thirty seconds and be absolutely clear and understood.

3. Know your client. In order to be so accurate, you must know and understand your client, its interests and its necessities thoroughly, otherwise you will not be able to present the idea in terms that can be understood and are important for you to close the sale. If talking to a marketing person, talk in terms of strategy; if talking to a finance person, talk in terms of money, costs and savings.

4. Break it down to basic bullet points when explaining SEO:

* Why search engine optimization should begin with the website's design?. Some SEO requirements call for compromises on the website's structure and building, like templates and CMS system choice, thus, it is easier to establish this from the beginning.
* What is duplicate content?. Equal or similar copies are duplicates. Every page is scanned by search engines to confirm the content in it is relevant and unique, if one page is equal to another in many aspects, one of them is discarded.
* What do search engines do to duplicate content?. Search engines strive to simplify their clients lives, so, they choose one version of each content to list it under their results for that search, the rest is discarded.
* Why care for link building?. Links are points in popularity. The more points, the higher you get, the higher you get, the more you are viewed and visited, the more you are viewed and visited, the more you sell.
* What links are good links?. Good links are relevant links. Relevant in relation to how much they complement your products and services and in relation to their status on search engines.
* How is search engine optimization a strategic move?. SEO guides you in marketing your website and deciding what quality content works for you. It knows how to effectively present you in the virtual world, how to connect you productively and where to get you valuable links.

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How to Evaluate a Residual Income Opportunity

In choosing a residual income opportunity, you should be aware of certain guidelines or questions you'll need to answer that will make you more confident in your decision to join. Your trust needs to be at a high level before you join. Be aware that any company can change its business or go out of business at any time, so building your own business might be your most reliable alternative.


1. Know who is at the core of the business, the founder and the present owners. What are their reputations and successes to this point? Have you seen any of their other programs that they promote or are associated with?

2. Determine the dollar cost to enter this business. What happens if your not successful right from the start? Are there any guarantees? How much do you stand to lose if it doesn't work out?

3. Know the product being promoted and your role with it. You should be proud of the product or service, since it will test your own beliefs, if you start hearing complaints.

4. Find out how and when you get paid. If you join, you should expect to earn relatively very quickly and within the month even after investing less than $100. You should be in profit or close to it, very soon. Only invest what you can afford to lose. There should be multiple ways to increase your earnings.

5. If it is residual income, then you might be contributing each month as well to cover your costs in the program. Are you earning enough to cover your costs? If you don't have to contribute each month are you seeing progress each month?

6. Enter into these residual income opportunities knowing how much time and money you have at stake and don't hang on if you are not getting the results you anticipate with the work you put into it.

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How to Effectively Track and Accomplish Your Goals

When it comes to accomplishing goals, one thing that many people tend to neglect is that goals must be consistently tracked and reviewed. This article points out the importance of tracking your goals and suggests four different approaches for how to effectively track your goals, according to the different nature of the goal itself. Main thing you can take away from this article is that no matter what type of goals you set, you should always find something to track your progress.


1. Effectively track your goals. One of the most common reasons that people don't get to accomplish their goals is that we tend to get distracted, and we lose track of important things that need to be done consistently in order to move forward towards our goals. Maybe you have set a perfectly achievable goal and planned every detailed step, but without effectively tracking your goal and knowing your progress, most certainly you will get discouraged when the first obstacle gets in the way and end up giving up on your goal eventually.

2. Discipline yourself to keep on track to really achieve any goal that is worthwhile until it's accomplished. There are several ways to effectively track your goals.

3. Review your goals regularly, preferably daily

* Keep yourself constantly reminded of your goals by reviewing them at a specific time each day. It can be in the morning, first thing after you get out of the bed. It can be at night just before you go to sleep. Write down all your goals in a notebook, or store them in a computer software. When you review them, envision how accomplishing that goal will make you feel.
* Check your current progress, understand what you did to move it forward, find out what else you still need to do. By doing this regularly, you train your mind to become alert to things that are related to your goals, and gradually your mind will automatically guide you to do whatever needed to achieve them.


4. Break down a goal into actionable steps

* Many people tend to easily get overwhelmed by all the things they need to do to accomplish a goal. The trick is to break down a bigger goal into smaller actionable steps. For example, say your goal is to start your own business. There are many things you will need to do. But before spending too much time on thinking about how difficult or time consuming they will be, first break things down a bit. For instance, obviously first few steps towards your goal could be: decide an overall direction or business model, find a right product/service to sell, list requirements to make this product/service work, etc. If any of these steps still looks big, break it down further. Once you break it down to doable steps, all you need to focus on is just one small step. As long as you keep doing these small steps, the completion of the goal will take care of itself.

5. Break down a goal into quantifiable results

* Find a measurable aspect of your goal, and write it down as a number. For example, your goal could be to lose weight, then the number is your body weight. If you want to finish reading or studying a book, the number is the number of pages to read. If your goal is to save money for a dream vocation, the number is the amount of money you put in a bank account. As long as you know what this number is, you will always know your progress. All that's left is just to keep doing things that help you move that number closer to your goal's end result, and stop doing what doesn't change the number.

6. Track a goal by the amount of time you spend on it

* There are certain kind of goals that can't be easily broken down to definitive steps. It is often difficult to find any obvious measurable aspects for their end result. They can be goals, such as, stay in shape, have a peaceful mind, become more fluent in a foreign language, etc. For this type of goals, you can try tracking the amount of time you spend on doing things required by them. For instance, to stay in shape, track how many hours you work out per week. For having a peaceful mind, track how much time you spend meditating, or doing yoga per day. For becoming fluent in a foreign language, track how much time you spend practicing speaking the language per day. So on and so forth.

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How to Earn Allowance

Are you a kid, and just want to make a little money for yourself? Well here's how you can do it! Just follow this simple guide, and you will be on your way to pay day!


1. Ask nicely to get an allowance if or for some of the work you do.

2. Work out a budget plan and figure out how much they're going to pay you for each big chore you do, say $3 for car wash, $2 for the dishes, $4 for organizing rooms(individual rooms), or $5 for scrubbing tub, toilet, etc.

3. Work out on the first week how much you will get/earn, make sure you write down what you did in order to get the money.

4. Once you get the routine out, you will be on your way to pay day!

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How to Determine the Value of Bullion Gold Coins

If you are looking for a way to invest you money into something that’s reliable and a sound investment form, consider buying gold bullion coins. Different governments issue gold bullion coins and so there are many types of gold bullion coins that you can buy.

You can buy coins such as Canadian Maple Leaf, American Eagles, South African Krugerrands and China Panda Coins. The largest bullion coin to be minted is the Australian Gold Nugget. It has 99.9% pure gold and is available as a one kilogram coin. The three letter code set by The International Organization for Standardization (ISO) for gold bullion is XAU. Gold Bullion Coins are issued in the form of legal tender. When you check the coin’s face value, it is below the value of gold it holds. So, a gold bullion coin that is worth $50 can be higher in gold value, if the price of the gold rises above the price at which it is purchased. As someone interested in investing into Gold Bullion Coins, it is important for you to determine the value of the coin before investing into it.


1. Find Out Coin Weight. The value of the gold coin is based in its weight. The weight of the coin is indicated on its reverse side. Bullion gold coins are available in various weights. For example, if you look into the weight of the Canadian Maple Leaf, you can see it in the form of ¼ troy oz, ½ troy oz, 1/10 troy oz, 1/20 troy oz and 1 troy oz. Similarly gold bullion coins of various countries are available in different weight forms.

2. Find out Gold Spot Price. The spot price is the current market price of gold. This factor determines the price of the Gold Bullion Coin, as well as the price at which you sell the gold coin. You can check out sites such as Monex or NYMEX to learn about gold spot price. Mostly gold is sold in troy ounce, but you can also buy in grams. One troy ounce has 31.103 grams.

3. Determine the Coin Value. This is easy as you just have to multiply the gold coin price into the weight. This gives you price of the coin and you will know how much of cash you must have to buy the coin.

4. Find out the Coin Price. The actual value of the gold bullion coin is based on factors such as distribution charges, manufacturing costs, and commission to be given to dealer and so on. The actual value of gold on a particular day does not determine the bullion gold coin price. You will find the coin price to be higher than normal gold coins available in the market.

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How to Deal With Medical Condition Changes and Intermittant Fmla Leave

When intermittent FMLA leave circumstances change, you can ask for re-certification. In usual cases, re-certification can be done at 30 day intervals for non-chronic conditions and at 6 month intervals for chronic conditions. However, under certain circumstances, you can ask for FMLA certification before thirty days.



1. Check to see when people are taking their intermittent FMLA leave. If they usually took off one or two mornings a week per month. However, this summer, all of the sudden they have started to take off most Fridays and a few Mondays. This could be a re-certification trigger.

2. Ask if the medical circumstances behind the leave has changed. Department of Labor opinion letters have said that you can get a re-certification in fewer than 30 days where somebody has* requested an extension of the leave *where there are some changed circumstances *or the pattern is very different than it was when originally approved

3. If you doubt the credibility of their medical condition, if then you can ask for a re-certification

4. Give them 15 days to provide a re-certification of their "serious" medical condition

5. Make a decision on their intermittent FMLA leave status

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How to Count Out Change

Before calculators and before the computerized cash registers, people actually had to count out change by themselves. Counting backwards ensures the return of accurate change. It is also important to count this way in your own mind when someone is giving you change from a purchase. If you do not know how to give or receive change from a large bill, you will never be sure that you were given the correct amount, or if the other person might have made an error or tried to cheat you. It is not difficult to do, and there is quite an easy and accurate method of counting change out.



1. When the customer hands you a bill (i.e. $10.00), say to yourself what the purchase price is out of the bill (i.e. $5.22 out of $10.00).

2. Starting with pennies, count out enough change to get to the next coin or bill size.

* Example: $5.22 out of $10.00.
Counting out pennies: $5.23... $5.24... $5.25...
Counting out quarters: $5.50... $5.75... $6.00...

3. You will continue giving change for the $10.00 by next using dollar bills. "Counting out dollar bills:" $7.00... $8.00... $9.00... $10.00

4. If necessary, you will use the next bill size to continue giving change until you reach the bill amount.(i.e. if the bill amount was $5.22 and they gave you $20 to pay).

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